TikTok Ambassador Programs for Fashion & Beauty Brands.

We create tailored TikTok ambassador programs that strengthen how your brand is perceived, deliver consistent business results, and build toward the outcomes that matter to you.

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Ambassador Program / Affiliate

Managing and growing Lashbabe's ambassador program.

The program strengthens Lashbabe's brand perception through carefully selected creators who fit the brand image.

It runs on an affiliate basis, focuses on sales and turns winning creator content into Spark Ads-ready assets.

Started April 2026 - ongoing

2.8MTotal views

6.31%Avg. ER

262Videos

161Ambassadors

Affiliate revenue, ad spend and ROAS are disclosed.

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Your brand, maybe next? Build around the brand image you want to strengthen and the results that match your ambition. Get in touch with us

The problem

A lot of activity, but no real progress.

Too little attention is often given to what the brand actually wants to achieve.

Every brand is in a different place, and success means something different before creator selection, activation or measurement can make sense.

What this results in

Short-term output, without building the brand forward.

For the brand

Activity is not the same as direction.

Content can go live and numbers can look fine, while the brand is not really building toward the ambition it wants to reach.

For creators

Content does not build the image by itself.

Without a clear goal and longer plan, creators may create content, but the work does not consistently build the brand image you want to own.

The result

Separate actions do not create clear progress.

When there is no clear goal, it is unclear what each creator, campaign or piece of content should actually contribute to.

What it comes down to

Direction and consistency come before mere activity.

Every creator says something about who you are as a brand, so they should be chosen carefully. An ambassador program compounds over time, but only when every creator, campaign and piece of content moves in the same direction.

That direction starts with understanding where your brand stands today, where it wants to go and which results matter most.

How we start

We clarify what you want,then build toward it.

These are the steps we take before we go live: current state, desired state, a clear structure and execution toward the measurable outcome we set together.

The 3 steps before we go live

Current and desired state

We look at where the brand stands now, where it wants to go and what success should mean.

Structure and route

We apply our expertise to build a structured plan toward the defined outcome, including the route, expectations and transparent timelines.

Execution

After approval, we execute toward the measurable outcome. Because the direction is clear, we know when the program is getting there.

The services we offer

Ambassador programs

Ongoing creator programs built to strengthen brand perception, create consistency and grow toward measurable business outcomes.

Scaled single activations

Creator activations for launches, product pushes or seasonal priorities where the first impression needs to be right at scale.

Result

One intended result

Whether ongoing or campaign-based, everything is aimed at the same thing: the right creators strengthening the right brand image while moving toward the right outcome.

FAQ

Questions we get asked.

The most common questions before a brand starts building with us.

How do I start?

We first understand the brand, where it stands now and where it wants to go. Then we apply our expertise to propose a clear plan, because we want direction before we build.

How do I know what to work toward?

If the exact goal is not clear yet, that is part of the work. We help define what is realistic and valuable in the first call, and we do not push forward before the direction makes sense.

How do we work together?

We work as an extension of your team. You do not need to micromanage us, but we keep you involved in progress, approvals, key choices and advice based on what we see in the program.

How much work is needed from my side?

Expect calls for planning, reviewing numbers and setting the next month. Operational work can run through your internal workflow, with clear approval moments where needed.

How many creators are involved?

We start from 70 creators. From there, scale is open as long as we can keep finding the right creators who fit the brand, reach the right audience and make a real difference.

How does pricing work?

The structure is transparent: a clear price per creator and a management fee. No black box, no surprises. You know what the program costs before we start.

What do you take off my hands?

Almost the full end-to-end flow: creator contact, briefing, coordination, timeline management, questions, approvals and campaign wishes. You stay in control of the brand, we manage the process.

Am I tied to one product?

No. Each month can focus on up to four different campaigns or products. That lets us avoid generic content and translate a clear product message through the creators' own style and audience.

Get in touch with us

Let's explore what is possible together.

Book a 30-minute discovery call. We will look at your brand, your TikTok setup and the possibilities to build an ambassador program that fits your vision.

Book a call or Email us